EA

Auctioneers and agents: teaming up for big wins

Auction Day…for many, the focus is purely on the transaction. But it’s way more than that. An auction is the most visceral, visible, physical representation of your brand, in which everyone connected is being judged by both vendors, buyers, potential vendors and neighbours who will eventually sell themselves. Are they judging you based on the …

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Andy Reid: The value of loyalty – affinity, attachment and trust

One of the biggest leaks in the bottom line of a business P&L can be attributed to concerns around loyalty, from both customers as well as the people in your business. The amount of money that is earned and lost in business on account of loyalty is quite incredible! Whether it’s via customer retention, staff …

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New to the real estate industry? You need Andy Reid’s top pitfalls to avoid and tips for success in your first year

New to the real estate industry? You need Andy Reid’s top pitfalls to avoid and tips for success in your first year This beast of a sector has got a tendency of chewing up new talent and spitting it back out. Not just because of the public-facing nature of it but also the general pace …

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5 Things to avoid to maintain your commission level

One of, if not the, most common challenge agents I work with, is maintaining commission levels. I’ve already gone on record saying that if you lose the business based on commission, then you didn’t show the vendor enough discernible value beyond your competitor, in a language that the client understands. It’s not the seller’s fault, …

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